Here are some great pointers to ensure a great return on your event showcase investment, here some tips:

Be Strategic

Be strategic. Put pen to paper and identify what your aim is for hosting a event showcase, so that the objective is clear in your mind so that you can share your vision with your team and your clients.

Plan ahead

Allocate your showcases at the start of the year while you are mapping out your annual sales and marketing strategy.

Check the calendar

Compare your annual schedule of showcases with other events that are happening on that evening / week / month to ensure that there are no calendar conflicts that may result in poor attendance.

Invite the right guests to watch your event showcase

Balance your guest list to ensure that you have a great level of both qualified event buyers as well as industry partners / supporters, press and bloggers (to ensure marketing activity around your event).