Join Us Opening Day – Opening Night Receptions

Be sure to join Beverly Hills Jewellers and CJ Expos as we host an opening night cocktail party.  As the show closes, enjoy a refreshing cocktail and some light food fare (6 – 8 pm).

Toronto –  August 7 – The International Centre Mississauga – Hall 5 Foyer

Edmonton – August 13 – Shaw Conference Centre – Hall B Foyer

Opening Night Receptions



What’s New?


Click here to see what’s new and check back often !

Vaccaro Family Scholarship – CJ Expos 2015 Scholarship Winner

Prisilla Hui, of Ontario College of Art and Design University, was the 2015 Vaccaro Family Scholarship winner.  Prisilla won $4,000, a portion of which shared with her educational institution, and an expense paid trip to the Annual JVC Jewellers’ Ball in Toronto.


Jewelry Display Cabinets – Discounted Prices

This summer you will be able to get some really special deals at Custom Vitrines USA.  For the purchase of 2 or more glass jewelry display cases you can receive a 15% discount.  Some conditions do apply but this special offer is good for the summer months.

For more information as for Jeff or Martin.


Jewelry Tower Display Cases

Our museum quality glass display cases have been particularly popular with our jewelry business owners across  the USA and Canada.

Some examples have been attached below.

Tower Showcases 467 - email


Counter Display Cabinets

These counters display cases were completed today and will be shipped tomorrow to Mississippi USA.

Counter Showcasesd

Counter Display Cases

Counter Display Showcase 360 Counter Display Showcase 324


Public Events: The Importance of Risk Management

Posted on March 11, 2016 by emcquade2015


Originally published in IAEE Newslines, Executive Edition Q215

By Andrea Montello

An accident, mishap or crime can cast gloom over an entire event, and if litigation results, can cost a company millions of dollars. If the worst-case scenario happens at your next event, are you prepared? Have you considered all the “what ifs?” Risk is a possibility at every event you plan. It’s imperative to manage instead of react. A detailed security and emergency checklist should be part of every event you plan. A crisis plan is vital and should address the following questions:
•Where are the closest hospitals?
•In the case of a medical emergency, are there on-site doctors or emergency medical technicians?
•Is there someone on staff who knows CPR?
•Who will be in charge of communications if a crisis does occur? What are your audience communication plans? Media response plans?
•What are the contact numbers for the fire department, police, Red Cross, and local and state government officials? Do you have an easily accessible list of key phone numbers?
•Emergency information for each attendee is vital. Some companies put emergency contact information on the back of each nametag. The more numbers and contacts you garner, the better. When gathering attendee information, find out about any allergies. It is also important to share attendee information with others on the event team in case something happens to one of the planners.
•Be sure to be familiar with the venue’s evacuation plans, the location of all emergency exits, access for paramedics, and contingency plans in case of bomb threats or power outages.

A crisis plan should be simple, flexible, tested and reviewed. Employees should be familiar with the procedures in place and, most importantly, practice drills should be held.

Event Manager Loretta Lowe, CMP points out that there are two sides of risk management. The legal side encompasses insurance coverage, contracts to protect liability, notification to guests of assumed risks, and well written waivers. The moral side focuses on whether you have done everything possible to make sure your guests will be safe.

Enroll in the CEM Program and attend the Security, Risk, and Crisis Management Course

The importance of risk management is one of the most important topics Lowe teaches in her San Francisco State University event management course. “My students do an assignment every semester where they look up event disasters where someone was hurt or killed. It is very eye opening and scary to see how many things can go wrong, from crowd trampling, intoxication fueled hostilities, from fist fights to guns, to weather caused disasters like the wind pulling down the stage roof at a Sugarland concert, to mechanical mishaps like stage collapses, to bombings like the Boston Marathon,” explains Lowe. “I ask the students to discuss questions like: ‘Could this have been avoided’ and if so, ‘how?’ Ultimately, they come to the conclusion that most incidents could have been avoided with a little better risk management pre-planning, foresight, risk management training and a better understanding of human nature. We are in a people business and sometimes people will do unpredictable things.”

Many event managers use the “Play it SAFE” rule when it comes to risk management. The acronym stands for Spot the hazard, Assess the risk, Fix the problem and Evaluate the results.

Lowe points out that all meeting professionals carry the legal responsibility of duty and care for the safety and security of event guests, so a risk management plan is vital.

Featured image source: By Source (WP:NFCC#4), Fair use,

Posted in IAEE, Public EventsTagged Events, Exhibitions, IAEE, Public EventsLeave a comment

2015 IAEE Distinguished Service Award Recipient Tony Lee Reflects on Nearly 40 Years of Industry Experience

Posted on March 10, 2016 by emcquade2015

Tony Lee_ Award Page

By Mary Tucker, IAEE Sr. PR/Communications Manager

“Our industry is a face-to-face business, that’s why I love it.”

Tony Lee
President & CEO
Tony Lee International

Tony Lee’s nomination for the IAEE Awards Program sums up his service to the exhibitions and events industry with this statement:

In a distinguished career of almost forty years, “in sunshine and in shadow,” Tony Lee has been a role model for all that we stand for as an industry.

Tony has earned the respect of his colleagues through persistence, consistency and staying true to the industry he has grown to love after nearly 40 years of experience in just about every facet it has to offer. This service earned him the 2015 IAEE Distinguished Service Award, which recognizes an individual’s distinguished service to IAEE and to the exhibition industry as a whole. Here, Tony shares his thoughts on giving back, striking out on your own and the future of exhibitions and events.

Throughout your career, you have maintained a high level of involvement in IAEE and the industry as a whole. Why do you feel it is important to stay actively engaged within the industry and what have you gained/accomplished as a result?

I love the industry; it has been very good to me and for me over the years. I believe that you only receive back what you are prepared to give. IAEE has given me more than I could ever have imagined: mentorship, knowledge, experience, contacts and most important, so many friends.

I love the fact that there are no competitors. Board members and committee members can be from competing companies but they leave their hats and egos at the door and move forward for the benefit of all.

I have learned so much about the business, and also about life itself. We all go through good times and bad in our lives, and my friends and colleagues have been there for me through thick and thin. Receiving the IAEE Distinguished Service Award was such a great honor for me. I just wish there had been time to express my thanks to everyone in person.

You worked for some of the biggest and most recognized organizations in the industry before launching your consultancy firm. How did you know the time was right to venture out on your own, and how did your experience with the big companies influence your approach to creating a start-up?

Life has a habit of making decisions for us sometimes that we do not expect, or perhaps have the courage to make ourselves. I have worked for several companies throughout my career; the last two positions holding the longest tenure and the most significance for me. In both of these situations, circumstances outside of my control led me to leave. I totally enjoyed my time there, but in retrospect I am glad that fate conspired to have me leave when I did.

I have been lucky to have been in senior positions which, combined with my Board service with IAEE, gave me access and friendships with many other senior industry members. I sought council as, although I was old enough, I was not ready to retire. I wanted a fresh start and felt consultancy was the way to go as I have experience in pretty much all areas of our industry.

I started out consulting on new show development and sales/marketing as this was my main area of focus over the years. But I got bored working out of the house, just me and the dog. Then my Freeman friends asked if I wanted to work with them as a concierge on the show floor for several of their shows in New York. My first day on the show floor was like an epiphany. I was where I knew I should be, where the action was!

We have always floor managed our events so I was comfortable working with labor and contractors, but I really had to take off my “show management hat” and put on a “contractor hat.” This was something I had not anticipated but quickly realized it was a transition I had to make.

Now I was where I wanted to be, and the next step was to reach out to other show management companies and offer my services as a floor manager. So right now I am focusing on operations and onsite logistics with five or six other clients, as well as my concierge work.

I am always on the lookout for more floor management positions as you lose some clients and gain some. But the changes bring fresh challenges and experiences. I like the variation of industries and working in different facilities that these changes bring.

What is the one thing you feel you’ve done absolutely right in your career and/or an accomplishment you are most proud of? Was it something you purposely set out to do, or did you learn it along the way? If learned along the way, how did this lesson come about?

I am proud of receiving my IAEE Distinguished Service Award and being honored by my peers; being asked to serve on the International Board for five years and on the New York Area Chapter board for over 22 years; and serving as Chair through the 9/11 terrorist attack and hosting a meeting of the industry at the Javits Convention Center to bring us together two weeks afterwards.

I never had a plan in mind with my career, it truly has developed as it went along.

Many years as a soccer coach for both boys and girls has taught me so much that I have used in my professional career. Trade shows are a team sport, not an individual one. Ours is a “people” industry and I have always recognized the importance of the interaction between staff, my teams and our customers. I believe people recognize that being a part of a “team and a leader” rather than a “boss and staff” have been my priority – and, that in most cases this has been achieved.

I can honestly say that I have always tried to give my best to my companies and, most important, to our customers. I love interaction with the exhibitors. I talk a lot so this trait really helps in this area. Our exhibitors are the ones who provide our whole industry with work and income whether you are show management, contractor, building facility or anyone else making a living form our industry. It does frustrate me sometimes though when I see people who don’t understand this.

Throughout the course of your career, what occurrence do you consider to have had the greatest impact on the industry and how so?

Probably the advent of the digital age and social networking. This has changed the way we do business, challenged the way we work and the way that buyers buy.

Our industry is a face-to-face business, that’s why I love it. The digital age has challenged this pillar of our business, made it less personal, yet given us new exciting ways to reach our prospective audiences.

What direction would you like to see the industry take short term, say within the next 5-10 years? What would you like to see happen in 10-20 years?

In my opinion, the need for face-to-face interaction when doing business will survive the challenge of digital only if we embrace it and use it to our benefit as we go forward. The key is going to be how we help our young professionals (YPs) move forward in our industry.

Millennials are requiring more accountability and this is refreshing. How much does it cost? What is our ROI? These are questions that have challenged a lot of us as in the past and many companies exhibited “because their competitors are there” or for many other non-quantifiable reasons.

I work with a group of YPs in New York and we really need to listen to them. They are looking for mentorship, support and continuing education. Many companies are not giving enough focus to this area and letting their young people sink or swim. We continually offer advice and training to our children, no matter how old they are, and we must apply the same logic to our young staff.

The reverse of this is that management says that the young people have no “people” skills. They are great in the digital world and social media, but sit them in a business meeting or a lunch and they don’t know how to interact. We need to help them, not ignore them.

When I suggested to YPs that we, as senior managers, cannot teach YPs anything about digital, they floored me when they said quite the contrary. They don’t need to know how to do it, but how to use it. Their questions were, “What are other organizations doing that we are not, and how can we better use what we have?”

As we go forward, questions that we need to ask ourselves in my opinion are: What do we need to do to be the best at what we do? And what do we need to stop doing in order to make that happen?

The 2016 Call for Nominations for the IAEE Awards is now open! Visit for more information about the various award categories and their corresponding criteria as well as submit your nominations for deserving colleagues whose outstanding efforts merit recognition.

Follow the Leads

Follow the Leads

Posted on March 10, 2016 by Calanit Atia

Everyone knows that capitalizing on leads after a tradeshow is essential. But knowing and doing are two different things. Most companies can do better at following up. When I first started my company A to Z Events, we exhibited at the Exhibitor show (now ExhibitorLive). We did not do a good job on follow-up. Granted, that was 15 years ago before social media, but we still could have done a better job.

Follow the Leads pic

Regardless, I like to remember that event because I use it as a learning experience. Now I try to give my exhibitors ideas how to follow up with their clients in order to get closer to closing the deal.

The number-one tool I emphasize for follow-up is social media. You must utilize social media to follow up with your attendees. Many people still use only newsletters and sales phone calls—which are fine—but they are missing the big avenue that is social media, especially LinkedIn and Twitter. LinkedIn is my favorite tool because people are open to conducting business on it. That, in itself, gets you in the door. Most important, on LinkedIn, once someone approves you, you are connected, unlike Twitter, where you have to wait for them to follow you.

When I give lectures about social media, I recommend that my listeners add everyone they meet to their LinkedIn and Twitter accounts. Many of those adds may not be direct clients, but they might be able to refer you to other people they know. You should always be increasing your brand and reputation.

Twitter is a great way to jump-start the conversation. One way to motivate people to follow you is by Tweeting them: “Pleasure meeting you at #ExhibitorLive. Please follow me to receive updates, discounts and gifts,” or “Follow us to get a great book as a gift.”

The constant connectivity will assist you with sales, especially since it will increase familiarization with your brand. Think about it: If you see someone every day on social media, when you have a need for their services you will remember them—and probably call them for a quote. Social media is just another tool in the sales process that must be included in today’s world.

Another way to follow up with your leads is using pictures in your email marketing. Your clients might not open a newsletter or a thank you note, but they will open an email with their pictures. Recently, we hired Mike Tyson for an exhibitor. We had a professional photographer take pictures. The exhibitor followed up with an email subject line that read: “Your picture with Mike Tyson.” How many people do you think opened that email? Would it surprise you if I told you that 100 percent opened it?

Tyson is high profile, but this applies to less expensive talent as well. People like to receive their pictures—especially if they are with a gorgeous showgirl or an Elvis impersonator.

I highly recommend from now on that you take pictures of attendees with your camera—please use a good one, not your phone—and email it to them. Tip: The easiest way to keep track is to take a picture of them and their badge so you will know who they are. Trust me, I have been an event planner and talent agent for 20 years. You will be amazed by the results.

This is Calanit wishing you happy hunting.


Our costume display cases are by far one of our more popular designs.  Take a look at some of the mannequin display cabinets we have made recently.  Most of these were made for the US Navy!

Costume Display Cabinets

Costume Showcases

Mannequin Showcase 170 - small Mannequin Showcase 188


Please review the link below for all the laminate colors and finishes that are available for all of our display case designs.



Wall Mounted Glass Display Cases – Made in the USA

Our line of wall mounted and suspended glass display cabinets are manufactured at our state of the art factory located in Laredo Texas.  We currently employ 18 carpenters 5 glass and 12 aluminum workers.   Most of our workers are highly skilled and on average each worker has 9.4 years of experience.

Starting this May, we will be building our own showroom that is expected to be done at the end of June.  This museum will highlight some of the things we can and have made over the last few years.

For more information about our selection of Wall Mounted Showcases, please email or call us.


Wall Mounted Display Cases

  Wall Cases

Wall Hanging Glass Cabinets

Wall Hanging Showcases

Wall Mounted Showcases

Wall Mounted Display Cases



Pedestal Display Cases – Delivered to Chicago

We make deliveries all over the USA and that includes Chicago as well.  This most recently delivery to Diamond House located in the center of Chicago was for 4 pedestal glass display cases.  These designs were from our classic line catalog and we were able to have them delivered within 12 days.

Pedestal Display Cabinets

Pedestal Showcases