The checkout counter is considered prime real estate in any retail environment, because every customer who is buying something will come face-to-face with product displays in this area. But, just because your product is located on the checkout counter does not mean it will automatically sell. The display still has to be powerful enough to make an impact on customers who walk by.

Some retailers have larger countertops than others, but if you’re stuck with a small space, it’s up to you to maximize every inch of it. Instead of cramming signage onto an already crowded countertop use a hanging banner that floats above the product display without taking up physical space on the countertop.