Refresh Your Office. Bring In the Outside!

https://www.applerock.com/blog/post/bring-in-the-outside

Many businesses are still closed, or lightly staffed, while the majority of their workforce are working from home. Now is the perfect time to take these 2020 lemons and make some delicious lemonade.
Actively cleaning and preparing your office for The Great Reopening is a given, but what if you also took advantage of this moment to refresh your office space. Step back and look at your space with a fresh set of eyes. When was the last time your lobby was refreshed with new paint, graphics or decor that doesn’t look like it stepped off the set of Stranger Things? (Yes, I love that show but not as a design Trend!)
Earlier this year we released our new 2020 Design Trends featuring inspirations from many hours of research on hot design trends, new materials and textures and based on our 32 years of experience. Most of our award-winning trade show and corporate branded space designs are inspired by the world of interior design. One of the best current trends is brining the outside-in. this is not a new concept by any means, but it is growing in popularity everywhere we look. And now is the ideal time to bring some fresh life to your office spaces!
Here are 5 ideas on how you can bring the fresh outdoors into your corporate spaces and rejuvenate the look and feel for your employees and guests.
GREENERY
Adding fresh greenery to any space brings it to live. Fresh plants are an inexpensive way to uplift a room. Adding plants to any office space can no only clean the air, but they can also help reduce stress, increase productivity, boost creativity and look attractive to prospective clients and staff. One eye-catching and creative way to implement plants into your office design is through the use of plant walls. Plant walls are a hot trend, but they also bring a serene vibe to any space.
NATURAL ELEMENTS
Another way to add style and design to key office spaces it with the use of natural elements like wood and stone. Not only are they environmentally friendly – earning you point by conscious guests and staff – they are also very soothing in a normally sterile environment. This can be accomplished by using any of these natural elements for counters, floors, and furniture furniture in lieu of laminate, plastic or melamine. Don’t take shortcuts by getting materials that look like wood or stone when you can use the real thing. This tactile element accented with fresh plants and flower will provide an enjoyable and relaxing environment for all.
WATER
You always want to appeal to various senses. So now let’s talk about adding water to your new space design. (We also incorporate this with trade show designs. Water features help to create a natural ambiance in spaces. Add some essential oils to your feature and now we are appealing to everyone’s sense of smell and bringing the level or relaxation to a whole new level. But before you put your staff and guests into a meditative slumber you need to be strategic where you use these more effective features. Lobbies and employee lounge areas would be ideal locations as these are prime opportunities to help everyone rest and recharge.
SUNLIGHT
Maximize all the natural light you have, and if you don’t have adequate windows in certain areas you can add the perception of sunlight with strategic lightboxes and LED displays. I don’t know about you, but I hate walking into a dark and gloomy conference room. By providing plenty of sunlight, natural or fake, you are creating a warm and welcoming environment that helps employees feel happier, healthier and generally more productive.
OUTDOOR SEATING
No, I am not talking about park benches in the lobby or picnic tables in the breakroom. You can easily add fun and whimsy to employee lounge areas with fun hammock seats or redesign your employee breakroom into a garden patio with bistro seating and planters. You want to keep you lobby and high-profile client areas a little more polished, by using wood tones, natural fibers, plants and lots of natural lighting like we discussed will immediately evoke the feeling of an outdoor oasis.
CREATE AN INVITING SPACE THEY WON’T FORGET!
Let the professional designers at Apple Rock help you crete a fresh space for your employees return. We can incorporate any or all of the above design elements along with, fresh paint and branding, and new stylish custom partitions to keep everyone safe. You will create so much value and positive energy, resulting in better productivity and happier employees and guests.

5 Ways to Reduce Your Drayage Costs

5 Ways to Reduce Your Drayage Costs


Drayage is one of the most misunderstood and infuriating trade show expenses that exhibitors encounter. Drayage — also referred to as material handling — is an industry term that refers to the movement of your exhibit items between your carrier’s vehicle and your trade show booth space. Although this fee is unavoidable, knowing how drayage is calculated can help significantly reduce your trade show spend.
How is Drayage Calculated?
Drayage rates are based on CWT (weight per 100 lbs.) multiplied by an established rate, with a 200 lbs. minimum. Additional fees may apply depending on the difficulty associated with moving a piece of freight. Note that drayage rates vary from show-to-show, so the rate associated with your specific trade show will have a large impact on your overall drayage spend!
Now that we understand how drayage is calculated, here are our 5 tips on how to reduce your drayage costs:
1. Crate Your Freight
Make good use of space—consolidate and skid your freight! Each loose piece will be assessed a minimum charge. Try to keep the weight of each box close to the nearest CWT without going over. For example, if you have a box that weighs 415 pounds and another that weighs 375 pounds, try to redistribute the weight so that both boxes are close to 400 pounds.
2. Watch Your Crate Weight
Trade show booths are typically heavy because they simply consist of a whole lot of material. When deciding on booth material, go light. There are plenty of lightweight building options that don’t hinder and customization needs you may have. If your current booth is older and quite heavy, consider trading it in for a lighter model. This can save you a lot of money especially if you plan on using the exhibit in numerous trade shows.
3. Don’t Be Late
Each trade show has scheduled move in and move out dates. Work with your install and dismantle team to schedule to have your exhibit set up on a non-overtime day and time. Check your exhibitor services manual for a floor plan that tells you when your truck can unload, and make sure your carrier meets that target time.
4. Reduce Collateral
Stop shipping unnecessary items. The quickest way to rack up a big drayage bill is to ship things, especially heavy things, you don’t really need. Review the weight of your exhibit, shipping crates, and promotional material to determine if you can cut out any items from your next load. If you have a lot of marketing materials, consider printing them in the city where the trade show or event is taking place. Remember – you can always reprint more.
5. Review Your Freight Invoices
When thousands of trade show invoices are being processed within a day or two there is a lot of room for error. Mistakes happen so review every line item of your invoice to make sure you have been billed correctly.

Pedestal display cases

A pedestal display case may be ideal for galleries or gift shop that want to showcase valuable items. These display cases are characterized by their lighting, which spotlights the product at hand which is why museums will often use them to showcase jewelry or other pieces of art.

The lighting can bring out the fine details of an item and draw attention to it, while the case provides a layer of protection. Jewelry retailers may choose to invest in jewelry display cases for smaller, finer products that they don’t want to be overlooked by customers.

All cases are customizable in size and shape, so no matter what you wish to showcase we can design something for you, give us a call and we’ll assist you!

Trophy Display Cases

Our Trophy Display Cases are manufactured with top quality materials, and flawless finishes.

Perfect for displaying awards and prizes with a sophisticated taste for all to see.

Many trophy display cases are even fitted with lighting to maximize visibility.

Your trophies and awards will be safe and secure behind glass, and many trophy display cases can be locked. That means that while all eyes will be on your trophies and awards, all hands will be off of them.

With a wide variety of shapes surely you’ll find the one that fits your needs. Please call us for more information!

Counter Display Case

The checkout counter is considered prime real estate in any retail environment, because every customer who is buying something will come face-to-face with product displays in this area. But, just because your product is located on the checkout counter does not mean it will automatically sell. The display still has to be powerful enough to make an impact on customers who walk by.

Some retailers have larger countertops than others, but if you’re stuck with a small space, it’s up to you to maximize every inch of it. Instead of cramming signage onto an already crowded countertop use a hanging banner that floats above the product display without taking up physical space on the countertop.

Jewelry display cases

Counter Display Showcases

Do you own or manage a retail jewelry store? If so, you should check to make sure you are using the right display cases.

It is an obvious thing that a proper display always attracts more people. And more people means more sales. And also the possibility is customers may refer their friends and relatives to your shop. So if you are using glass display cases it is the surety that you will get more customers than others in the market.

Jewelry display cases are a great way to highlight your favorite jewelry in your collection, for more information contact us!

How to set your showcases

If you’re looking at opening a new retail shop or you have a shop you want to redesign, you have to consider the store layout that’s most convenient for the type of merchandise and customers you have.

Exterior signage and displays are the invitation to enter your store, and once a person steps inside, they need to make their way through easily.   Setting your showcases in a way they guide customers through the store, exposing them to product.

Keep in mind, studies show that 90% of people tend to turn right after entering a space, starting a circulation trail through whatever store layout you’ve designed.  Use it to strike an impression.

How people experience your store is a big part of your brand that needs to be as carefully crafted as other aspects of your brand.

Give us a call, and we’ll gladly assist you into chosing the right showcases for you!

Why we don’t offer an online ordering system?

We don’t offer an online ordering system mainly because we like to make the ordering process as personable as possible. This way we can go through every single detail and guarantee you the product that you need.  And if along the way you need to modify the design or add a fixture you can work it out with our designers.

Keep in mind that any doubt you may have can be cleared right away by one of our representatives.

For more information, contact  us!

Corner showcases

Corner showcases are perfect for organizing objects in your store.

Our corner showcases are manufactured with high quality materials, you can custom made and include as many shelves as you need, lightning, locks and different finishes.

You can display little items, or highlight some bigger object you want to set apart from the rest.  Corner showcases are the smart choice for retailers everywhere, for more information, call us!

 

 

Wall showcases

Wall showcases are a very important feature of your store, they are the preview of what can be found in the inside.
A good showcase has to be correctly distributed, lit day and night, with a good background so that it keeps privacy and images are not lost, with a careful combination of color. Should be oriented in the direction of pedestrian circulation, without forgetting that any detail serves to remind the potential buyer where was the article that caught his attention.

Remember the correct display of your merchandise can attract more people into your business. Let our team of specialists help you in the selection, distribution and design of showcases for you.

 

Call us, we’ll be pleased to help you.